The goal of the 2017 Homeownership Campaign was to raise awareness for Iowa Finance Authority’s programs while increasing single family loan production. This statewide campaign used a focused multimedia campaign to reach our target audience. Creative highlighted the annoying parts of living in an apartment (or your parents’ basement). We emphasized that by working with Iowa Finance Authority, you could choose a better option: Own It.
As one of 80/35's founder, Brian understood that a nationally recognized music festival needed dynamic branding and a great name (no mention of “Des Moines” or “music festival,” and no skylines). Saturday Mfg.’s creative has helped transform 80/35 into Des Moines’ largest music festival. Each year, a new theme and new characters welcome 30,000 fans to this downtown celebration.
For 80/35’s 10th anniversary, we created a Fantastical Music Wonderland. Attendees were welcomed by bright colors, a majestic unicorn, and beloved characters of years past. From confetti-filled stage banners and TV commercials to a unicorn poop scavenger hunt, our creative needed to be seen to be believed.
Thelma's began in 2011 with a simple idea: make ice cream sandwiches with Great-Grandma Thelma's snickerdoodles, and share them with the world. We've worked with Thelma's from the beginning to establish their brand and shape the company's creative. Whether designing labels for new flavors or creating the national award-winning cookie delivery box, we're proud to have helped spread a little more joy.
Two years ago, Templeton Rye asked Simonson & Associates to design their legacy expansion project. They broke ground this spring, and Simonson wanted to share this success with clients. We created compact, discrete mini bars to honor Templeton Rye’s Prohibition era roots. These gifts contain everything you need to inconspicuously enjoy “The Good Stuff” whenever strikes your fancy.
Lifeliner is distributed quarterly to IMTA members, legislators, regulatory officials and business leaders form around the state. The magazine serves as a valuable tool to promote the Iowa trucking industry. However, it needed a redesign to match its important content. We redesigned the entire magazine with a new masthead, updated the typography, and a fresh, modern look to put the content front and center.
When your bank starts to work with a new mortgage, it can feel like opening a can of worms – but not every can of worms has to be a negative experience. Sometimes, opening that can is the first step to landing the big one.
Iowa Bankers Mortgage Corporation needed a direct mail piece for lenders at small-town banks in Minnesota. This “fishing” themed piece showed how partnering with IBMC could give lenders everything they needed to reel in more customers.
What started as an idea in a coffee shop has grown into a must-attend event within the G.I. Joe collecting community. Since 2011, Assembly Required has become Iowa’s destination for all things Joe. The 2017 event focused on G.I. Joe’s ties to Action Force, the U.K.’s elite team for good. Saturday Mfg. created event collateral including: promotional materials, programs, contest trophies, and day-of signage. Brian also illustrated and developed packaging for two custom action figures; a giant 3-D version of this year's poster; a series of minimalist character posters; and collectible buttons.
Feed Energy provides premium feed blends for livestock and poultry diets. For their 2017 holiday card, we wanted to emphasize the results of their extensive research and outstanding products. The outside shows a collection of animals that Feed Energy’s products serve. Inside, you’ll find all those same animals – only deliciously cooked and ready for your dining pleasure.
The Iowa Finance Authority's programs all have specific purposes, but together, they enhance the quality of life in Iowa. We depicted Iowa Finance Authority as main street and showed how their investments rippled throughout a community. The 2017 Annual Report provides county, congressional district, and state breakdowns of program investments. This data, combined with agency director interviews and Iowans’ testimonials, show the Big Picture of IFA’s impact throughout the state.